New Marketing Research Journal - Articles List

Keywords = Perceived deception

Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City)

Volume 12, Issue 4, March 2023, Pages 29-50

10.22108/nmrj.2022.133706.2703

Mohsen Nazari; Romina Khan Boluki

Investigating the Effect of Perceived Price Unfairness on Consumer Brand Hate in a Dynamic Pricing System (Case Study: Snapp Online Taxi)

Volume 12, Issue 1, June 2022, Pages 109-128

10.22108/NMRJ.2022.130836.2555

Mohsen Nazari; Ali Shoja; Hanieh Fathi

New Marketing Research Journal

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