Keywords = Absorption Capacity
Number of Articles: 1
Strategic Use of Social Media in New Product Development in Iraqi B2B Companies with the Mediating Role of Absorptive Capacity

Volume 16, Issue 1, January 2026, Pages 133-158

10.22108/nmrj.2026.146708.3242

Bahman Khodapanah; Ghasem Zarei; Zeynab Mowlaei; Amir Shakir Hashim Al-Jasim

New Marketing Research Journal

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