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Keywords = B2B Marketing
Number of Articles: 1
Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context

Volume 11, Issue 2, July 2021, Pages 198-169

10.22108/nmrj.2021.126157.2311

Mehdi Etebari; mahmood naderibeni; Seyed Mahdi Alhosseini Almodarresi; Hojjatollah Sadeqi

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