Keywords = Hierarchical Value Map
Number of Articles: 2
Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique

Volume 14, Issue 4, December 2024, Pages 1-30

10.22108/nmrj.2025.142345.3087

Kobra Bakhshizadeh borj; Mahdi Bashirpour; Pardis Baradarian

Deriving Hierarchical Value Map of Instagram Social Media Brand

Volume 10, Issue 4, December 2020, Pages 1-16

10.22108/nmrj.2020.124355.2204

Shahriar Azizi; Pantea Fatemi; SeyedMilad Hosseini

New Marketing Research Journal

Journal Archive