New Marketing Research Journal - Articles List

Keywords = Perceived Product Quality

Investigating the Effects of Consumer Perception of Masstige Product Quality and Prestige Value on Purchase Intention by Mediating Product Attributes (Masstige Marketing in DORSA Company)

Volume 15, Issue 4, December 2025, Pages 153-180

10.22108/nmrj.2025.143694.3129

Zahra Mohamadzadeh; Delaram Shafiee

Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background

Volume 10, Issue 3, September 2020, Pages 81-104

10.22108/nmrj.2020.119974.1943

Esmate Ahmadi; manijeh bahrainizadeh; Majid Esmaeilpour

New Marketing Research Journal

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

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Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

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Volume 1 (2011)