Keywords = Customer Engagement
Number of Articles: 2
The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World

Volume 13, Issue 4, March 2023, Pages 137-160

10.22108/nmrj.2024.139869.2989

Somayeh Ahmadzadeh; Reihaneh Alsadat Tabaeeian; Pardis Shahrestani

Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework

Volume 10, Issue 4, December 2020, Pages 55-80

10.22108/nmrj.2020.121323.2009

Soheila Khoddami; Saeid Jafarinia; Hamed Khalili

New Marketing Research Journal

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