New Marketing Research Journal - Articles List

Keywords = Negative WOM

An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure

Volume 9, Issue 2, September 2019, Pages 31-52

10.22108/nmrj.2019.115822.1639

Mahshid Abdollahi; Mohsen Akbari; Reza Esmaeilpour

New Marketing Research Journal

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