New Marketing Research Journal - Articles List

Keywords = Customer Citizenship Behavior

Investigating the Impact of Gamification on Customer Citizenship Behavior Based on the MDA Framework: A Case Study of Strava Sport Activity Tracking Program

Volume 15, Issue 2, April 2025, Pages 1-44

10.22108/nmrj.2025.142977.3108

Shabnam Balaghi; Soheila Khoddami; Niloofar Abbaspoor

Effect of Influencer-Audience Alignment on Purchase Intentions: The Mediating Role of Customer Citizenship and Engagement Behaviors

Volume 14, Issue 2, April 2024, Pages 27-54

10.22108/nmrj.2024.140899.3037

Mojtaba Farokhi; Zeynab Amiri; Pouya Emadi

The Impact of Empirical Values on the Co-Creation Attitude and Customer Value Co-Creation Behavior in Tourism Industry (Case Study: Tourists of Isfahan City)

Volume 9, Issue 3, December 2019, Pages 1-18

10.22108/nmrj.2019.117874.1786

Mohammad Talari; adeleh dehghani ghahnavieh

The Structural Equation Model of the Relationship between Positive and Negative Affect of Justice Perception with Customer Dysfunctional and Citizenship Behaviors among the Students

Volume 7, Issue 3, November 2018, Pages 159-174

10.22108/nmrj.2017.89365.0

mohammad ali nadi; Masoumeh Ansari2

New Marketing Research Journal

Journal Archive

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)