New Marketing Research Journal

Keywords = Social Media

Strategic use of social media in new product development in Iraqi B2B companies with the mediating role of absorptive capacity

Articles in Press, Accepted Manuscript, Available Online from 02 February 2026

10.22108/nmrj.2026.146708.3242

bahman Khodapanah; Ghasem Zarei; zeynab mowlaei; Ameer Hashim

Online Firestorms: A Systematic Mapping Review of Existing Research

Volume 16, Issue 1, January 2026, Pages 39-68

10.22108/nmrj.2025.144431.3161

Sajede sadat Majidi dorche; morteza soltani; Hamidreza Irani; Elham Ebrahimi

A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation

Volume 13, Issue 4, March 2023, Pages 1-26

10.22108/nmrj.2024.138382.2931

Yazdan Rahmatabadi; Zohre Dehdashti Shahrokh; Vahid Nasehifar; Mohammad Reza Karimi Alavijeh

Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community

Volume 12, Issue 4, March 2023, Pages 69-90

10.22108/nmrj.2022.132696.2657

Meysam Shirkhodaie; Bahareh Abedin; Sima Dadash Pour

The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram)

Volume 11, Issue 4, March 2022, Pages 157-176

10.22108/nmrj.2022.129037.2464

Zahra Shekarchizadeh; Zahra Valikhani

The Presence of Neuromarketing Scientific Publications in Social Media: An Altmetric Study

Volume 11, Issue 1, April 2021, Pages 27-44

10.22108/nmrj.2021.125291.2250

ali bonyadi naeini; zohreh moghiseh

Social Media-Based Marketing Strategies in Active Small Businesses in the Field of Tourism

Volume 11, Issue 1, April 2021, Pages 201-216

10.22108/nmrj.2020.122047.2058

Amirehossein Panahandeh; tahmoures hassagholi pour; Hasan Boudlaei; seyed abolghasem mira

Identification and Explanation of Promotion Strategies in Social Media ‎(Case Study: Instagram)‎

Volume 10, Issue 3, September 2020, Pages 119-140

10.22108/nmrj.2020.123203.2133

hossein norouzi; mohammad samie; YAGHOUB RASHNAVADI

Investigating the Effect of Social Dependency on Customer Trust in Social Networks

Volume 9, Issue 4, May 2020, Pages 55-76

10.22108/nmrj.2020.119353.1890

Nasser Safaie; Homa Atefyekta

Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase

Volume 10, Issue 1, January 2020, Pages 147-168

10.22108/nmrj.2020.119732.1924

mohammadreza hamidizadeh; maryam akhavan kharazian; Javad Ghaffari Feyzabadi; Nima Hassanzadeh Sarhangi

The Effect of Users' Interaction in Social Media on Purchasing By Brand Attitude and Subjective Norms

Volume 9, Issue 1, May 2019, Pages 33-52

10.22108/nmrj.2019.106908.1423

fariborz rahimnia; yousef ramezani; Sahar Zargaran

Identifying and Ranking the Challenges and Opportunities of Social Media Marketing

Volume 9, Issue 1, May 2019, Pages 69-88

10.22108/nmrj.2019.101773.1093

Atefeh Khaleghi1; Hossein Moeini; , Mona Jami Pour

The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram)

Volume 7, Issue 3, November 2018, Pages 107-124

10.22108/nmrj.2017.103055.1181

meisam shirkhodai; mahbubeh shahi; soheil nejat; sahar mahmudi nasab

Identifying and Prioritizing Social Medias Functions in Small and Medium Enterprises from the Perspective of Iranian Experts

Volume 7, Issue 4, February 2018, Pages 41-56

10.22108/nmrj.2017.106583.1418

maryam akhavan kharazian; HADI SHARIFI

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)