New Marketing Research Journal - Articles List

Author = Manafe, ILham

Explaining the Effect of Perceived Organizational Innovations on Customer Experience through the Mediating Role of Perceived Value (Case Study: Digikala Online Retailing)

Volume 16, Issue 3, September 2026, Pages 55-78

10.22108/nmrj.2026.147674.3277

Mohammad Reza Hamidi Zadeh; Shahryar Azizi; Hesamedin Nemati; Elham Manafi

New Marketing Research Journal

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