New Marketing Research Journal - Articles List

Author = Hosseini, Mir Ghader

A Mixed-Methods Study on the Impact of Augmented Reality (AR) on Brand Equity and Smart Decision-Making in Retail Industries

Volume 14, Issue 4, December 2024, Pages 149-182

10.22108/nmrj.2025.144073.3143

Hossein Rahimi; Mir Ghader Hosseini

New Marketing Research Journal

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