New Marketing Research Journal - Articles List

Author = Shafiee, Delaram

Investigating the Effects of Consumer Perception of Masstige Product Quality and Prestige Value on Purchase Intention by Mediating Product Attributes (Masstige Marketing in DORSA Company)

Volume 15, Issue 4, December 2025, Pages 153-180

10.22108/nmrj.2025.143694.3129

Zahra Mohamadzadeh; Delaram Shafiee

New Marketing Research Journal

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