New Marketing Research Journal - Articles List

Author = Leila Yarahmadi

Analyzing Consumer Preferences for Clothing Products and Services among Z and Y Generations: A Fuzzy Cognitive Mapping (FCM) Approach Emphasizing Intergenerational Differences

Volume 15, Issue 1, June 2025, Pages 25-54

10.22108/nmrj.2025.143360.3116

َAli Shariatnejad; Leila Yarahmadi

New Marketing Research Journal

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