New Marketing Research Journal - Articles List

Author = Rabbani Mohammadiyeh, Fatemeh

Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities

Volume 14, Issue 3, September 2024, Pages 155-178

10.22108/nmrj.2025.143307.3115

Fatemeh Rabbani Mohammadiyeh; Alireza Abbasi Gorji; Mohsen Akbari

New Marketing Research Journal

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