New Marketing Research Journal - Articles List

Author = Shabnam Balaghi

Investigating the Impact of Gamification on Customer Citizenship Behavior Based on the MDA Framework: A Case Study of Strava Sport Activity Tracking Program

Volume 15, Issue 2, April 2025, Pages 1-44

10.22108/nmrj.2025.142977.3108

Shabnam Balaghi; Soheila Khoddami; Niloofar Abbaspoor

New Marketing Research Journal

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