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  • Persian
Author = Zarei, GHasem
Number of Articles: 3
Strategic use of social media in new product development in Iraqi B2B companies with the mediating role of absorptive capacity

Articles in Press, Accepted Manuscript, Available Online from 02 February 2026

10.22108/nmrj.2026.146708.3242

bahman Khodapanah; Ghasem Zarei; zeynab mowlaei; Ameer Hashim

  • View Article
  • PDF 1.59 M

Clustering of the Stimuli Affecting Customers' Channel Choice Behavior in the Omni-Channel Retail Platform

Volume 14, Issue 4, December 2024, Pages 31-64

10.22108/nmrj.2025.143125.3111

Zeinab Bozorgpour; Mohammad Bashokouh Ajirlo; Hossein Rahimi Klour; GHasem Zarei

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  • PDF 1.03 M

Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk

Volume 14, Issue 3, September 2024, Pages 25-52

10.22108/nmrj.2024.142269.3081

Adeleh Dehghani ghahnavieh; Naser Seifollahi; Mohammad Bashekouh Ajirloo; Ghasem Zarei

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  • PDF 986.46 K

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