New Marketing Research Journal - Articles List

Author = Keikha, Hossein

Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks

Volume 12, Issue 3, December 2022, Pages 71-88

10.22108/nmrj.2022.131698.2601

Hossein Keikha; Aleme Keikha; Mohim Tash

New Marketing Research Journal

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