New Marketing Research Journal - Articles List

Author = Asar, Marjan

Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach

Volume 12, Issue 1, June 2022, Pages 69-88

10.22108/nmrj.2021.130039.2519

Manijeh Bahrainizad; Marjan Asar; Majid Esmailpour

New Marketing Research Journal

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