New Marketing Research Journal - Articles List

Author = Ghasemi, Maedeh

The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks

Volume 12, Issue 3, December 2022, Pages 133-152

10.22108/nmrj.2022.134116.2723

Manijheh Haghighinasab; Maedeh Ghasemi

New Marketing Research Journal

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