Author = Zarei, Ghasem
Number of Articles: 3
Designing a Digital Branding Model in Technoculture Marketing with an Emphasis on Generation Z and Alpha Consumers

Articles in Press, Accepted Manuscript, Available Online from 19 July 2026

10.22108/nmrj.2026.147348.3260

Rahim Mohammad khani; Naser Seifollahi; Ghasem Zarei; Mohammad Bashokouh

Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis)

Volume 14, Issue 1, January 2024, Pages 45-78

10.22108/nmrj.2024.139610.2983

Yasamin Daneshvar Hamidi; Bagher Asgarnezhad Nouri; Mohammad Hasanzadeh; Ghasem Zarei; Maryam Mola Ghalghachi

The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager

Volume 12, Issue 2, September 2022, Pages 109-144

10.22108/nmrj.2022.132209.2633

Bagher Asgarnezhad Nouri; Ghasem Zarei; Somayeh Pourghadimi; Seyed Mohammad Reza Movahed

New Marketing Research Journal

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