New Marketing Research Journal - Articles List

Author = Maranjori, Mehdi

Systematic review of meta-synthesis technique based brand equity: Analysis of constituents and its consequences from a combined perspective (financial-customer)

Volume 11, Issue 2, July 2021, Pages 91-112

10.22108/nmrj.2021.125110.2245

Zeinat Ghomi Aveili; mohammad javad Taghipourian; Mehdi Maranjori; Maryam Rahmati

New Marketing Research Journal

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