New Marketing Research Journal - Articles List

Author = Rokhideh, mohammadreza

The Mediating Role of Brand Authenticity in the Effect of Brand Cultural Symbolism on Consumer Welfare ‎‎(Case Study: Samsung Smart Brand Mobile Phone)‎

Volume 10, Issue 3, September 2020, Pages 21-40

10.22108/nmrj.2020.122984.2123

Alireza Rajabipoor Meybodi; Sadaf estanesti; mohammadreza Rokhideh; ahmad khamshaya

New Marketing Research Journal

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