New Marketing Research Journal - Articles List

Author = Ostadi, Bakhtiar

Introducing a New Mathematical Formula for Calculating Customer Perceived Value Using the ‎Taguchi Loss Function and Customer Lifetime Value

Volume 10, Issue 3, September 2020, Pages 105-118

10.22108/nmrj.2020.121782.2036

Bakhtiar Ostadi; Ali Abdollahi

New Marketing Research Journal

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