The Effect of Users' Interaction in Social Media on Purchasing By Brand Attitude and Subjective Norms

Volume 9, Issue 1, May 2019, Pages 33-52

10.22108/nmrj.2019.106908.1423

fariborz rahimnia; yousef ramezani; Sahar Zargaran

• View Article
• PDF 1.33 M

Investigating the mediating role of job satisfaction in the effects of internal brand management and career anchors on intention to stay

Volume 6, Issue 4, February 2017, Pages 67-88

10.22108/nmrj.2017.21269

Fariborz Rahimnia; fereshte sadeghi

• View Article
• PDF 585.08 K

Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City

Volume 6, Issue 2, September 2016, Pages 36-19

10.22108/nmrj.2016.20664

Leila Basir; Fariborz Rahim nia; Mojtaba Poursalimi

• View Article
• PDF 500.4 K

Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers)

Volume 4, Issue 3, May 2014, Pages 1-16

Shirin Feiz Mohammadi; Fariborz Rahimnia; Azar Kaffashpor; Azar Kaffashpor; Fariborz Rahimnia; Shirin Feiz Mohammadi

• View Article
• PDF 517.96 K

Brand audit and investigating the relationship between audit indicators in hospitality industry (A case of study: Shiraz Homa Hotel)

Volume 3, Issue 4, March 2014, Pages 23-40

fariborz rahimnia; mahdi najafi siahroodi

• View Article
• PDF 223.31 K

Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in Mashhad

Volume 2, Issue 1, June 2012, Pages 73-92

Fariborz Rahimnia; Zahra Fatemi

• View Article
• PDF 321.09 K

Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements

Volume 1, Issue 3, December 2011, Pages 79-98

Azar Kaffashpur; Fariborz Rahimnia; Tahere Nabizadeh

• View Article
• PDF 395.36 K