New Marketing Research Journal - Articles List

Author = Mansourimoayyed, Fereshteh

Investigating the Impact of Brand Innovation on Brand Resonance with the Mediating Role of Brand Experience (A Study of Pasargad Bank Customers in Tehran)

Volume 15, Issue 1, June 2025, Pages 1-24

10.22108/nmrj.2025.143214.3114

Zahra Roshanazadeh; Asadollah Kordnaeij; Fereshteh Mansourimoayyed

New Marketing Research Journal

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