New Marketing Research Journal - Articles List

Author = Khounsiavash, Mohsen

Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers

Volume 12, Issue 2, September 2022, Pages 43-66

10.22108/nmrj.2022.128760.2447

Matineh Fathali; Kambiz Heidarzadeh Hanzaee; Rouhollah Zaboli; Mohsen Khounsiavash

New Marketing Research Journal

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