Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad

Volume 6, Issue 2, September 2016, Pages 92-75

10.22108/nmrj.2016.20667

Alireza Hadadian; Ali Kazemi; Shirin Feiz Mohammadi

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Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers)

Volume 4, Issue 3, May 2014, Pages 1-16

Shirin Feiz Mohammadi; Fariborz Rahimnia; Azar Kaffashpor; Azar Kaffashpor; Fariborz Rahimnia; Shirin Feiz Mohammadi

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• PDF 517.96 K