The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective

Volume 13, Issue 2, September 2023, Pages 65-84

10.22108/nmrj.2023.137725.2901

Houriyeh Dehghanpouri ‎; Masoud Darabi; Seyed Morteza Azimzadeh ‎; Mojtaba Rajabi

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Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation

Volume 12, Issue 3, December 2022, Pages 111-132

10.22108/nmrj.2022.134023.2715

Seyyede Khadije Taghinejad; Houriyeh Dehghanpouri; Mojtaba Rajabi

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Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance

Volume 10, Issue 3, September 2020, Pages 57-80

10.22108/nmrj.2020.123233.2136

houriyeh dehghanpouri; Roghayeh sarlab; Seyyed Rasoul Chavoshi; Hossein Donyapour

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The effectiveness of sports brand advertising on electroencephalographic changes and customers purchasing decision in neuromarketing

Volume 5, Issue 4, March 2016, Pages 99-118

fatemeh abdavi; houriyeh dehghanpouri

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