Author = HassaniNejhad, Majid
The Theory of Antecedents and Consequences of Consumers’ Brand Identification

Volume 3, Issue 2, September 2013, Pages 207-222

Majid Hassani Nezhad; Mohammad Abdavi; Ahmad Rousta


Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans

Volume 2, Issue 2, September 2012, Pages 21-36

Shahriar Azizi; Majid HassaniNejhad; Amin Dini; Asiyeh Omidian; Fatemeh Farhikhteh