New Marketing Research Journal - Articles List

Author = trarkan, zahra

Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank)

Volume 7, Issue 2, August 2017, Pages 135-152

10.22108/nmrj.2017.21802

Seyed Fathollah Amiri Aghdaie; Hadi Teimouri; zahra trarkan

New Marketing Research Journal

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