The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content

Volume 7, Issue 1, May 2017, Pages 153-172

10.22108/nmrj.2017.21456

Hossein Khanighar; Mphadeseh Dehghan Chachkami; Morteza Soltani

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The effect of the aspects of word of mouth advertising on students’ purchase preference with concentration on adjusting role of modernism of consumer (Case Study: Mobile phone productions of SONY firm)

Volume 4, Issue 4, May 2014, Pages 21-42

asma soltaninezad; hossein khanifar; mohammad haghighi; nima soltaninezad

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