New Marketing Research Journal - Articles List

Author = Azadeh Rajabi

Measuring the Effect of Consumer Perception of Product Packaging Usability on Impulse Buying Decision Considering the Low Level of Consumer Mental Involvement as the Mediating Variable

Volume 6, Issue 1, June 2016, Pages 59-78

10.22108/nmrj.2016.20654

Manizheh Bahrainizadeh; Azadeh Rajabi

New Marketing Research Journal

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