Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry

Volume 14, Issue 2, September 2024, Pages 171-200

10.22108/nmrj.2024.140779.3029

Nima Shah Hosseini; Bahareh Osanlou; Soheila Khoddami

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Effect of the need for uniqueness and cosmopolitanism on innovation adoption of Smartwatches

Volume 11, Issue 4, March 2022, Pages 127-156

10.22108/nmrj.2021.128913.2459

Bahareh Osanlou; Soheila Khoddami; Samira Yaabdolahi

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Considering the Effect of Fantasy Proneness and Alienation on Consumer Purchase Intentions Emphasizing Nostalgia Proneness and Brand Heritage

Volume 8, Issue 4, April 2019, Pages 95-110

10.22108/nmrj.2019.108846.1552

bahareh osanlou; Soheila Khoddami; Sepideh Boroojerdian

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Designing Retailer Brand Personality Based on Experiential Values in Marketing ‎

Volume 6, Issue 4, February 2017, Pages 89-106

10.22108/nmrj.2017.21270

soheila khoddami; bahare osanlou

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Survey achievement of customer agility based on mass customization strategy

Volume 4, Issue 3, May 2014, Pages 39-54

soheila khoddami; Bahare Osanlou

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