Author = keimasi, masoud
The effect of label location on consumers' visual attention in the packaging of environmentally friendly products

Articles in Press, Accepted Manuscript, Available Online from 12 March 2024

10.22108/nmrj.2024.139901.2996

Rosa Hendijani; Fatemeh Mosleh; masoud keimasi


Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach

Volume 12, Issue 2, July 2022, Pages 189-216

10.22108/nmrj.2022.131785.2620

Nastaran Haghjooye Javanmard; Masood Keymasi; Mohammadali Shah Hosseini


Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising

Volume 9, Issue 1, May 2019, Pages 125-144

10.22108/nmrj.2019.116155.1676

Zahra Kashanizadeh; mohamad rahim esfidani; masoud Keimasi; Mitra Manavi Rad


An Assessment Model of Local marketing in Mellat Bank Branches

Volume 7, Issue 2, August 2017, Pages 79-92

10.22108/nmrj.2017.21799

Masoud Keymasi; Narges Saremi