Author = Keimasi, Masoud
The effect of label location on consumers' visual attention in the packaging of environmentally friendly products

Articles in Press, Accepted Manuscript, Available Online from 12 March 2024


Rosa Hendijani; Fatemeh Mosleh; masoud keimasi

Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach

Volume 12, Issue 2, July 2022, Pages 189-216


Nastaran Haghjooye Javanmard; Masood Keymasi; Mohammadali Shah Hosseini

Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising

Volume 9, Issue 1, May 2019, Pages 125-144


Zahra Kashanizadeh; mohamad rahim esfidani; masoud Keimasi; Mitra Manavi Rad

An Assessment Model of Local marketing in Mellat Bank Branches

Volume 7, Issue 2, August 2017, Pages 79-92


Masoud Keymasi; Narges Saremi