Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎

Volume 9, Issue 4, May 2020, Pages 15-32

10.22108/nmrj.2020.118334.1823

zahra Zarezadeh; Seyed Mohammad Tabataba’i-Nasab‎; Seyed Ali Shafiei

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The Brand Placement Model using Grounded Theory approach

Volume 7, Issue 4, February 2018, Pages 157-172

10.22108/nmrj.2018.101282.1048

sayyed mohammad tabatabaee nasab; Samira Madani; Tahereh Ashrafi

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Customer Value Co-creation Behavior and its influence on Customerization Capability

Volume 4, Issue 3, May 2014, Pages 89-106

sima hadadian; seyed mohammad tabatabaee nasab

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Investigating The Impact of Brand Extension Success Drivers on Consumers’ Behaviour

Volume 4, Issue 4, May 2014, Pages 167-180

Zohreh Mohammad nabi; Seyed Mohammad Tababaei nasab; Seyed Mohammad Tababaei nasab

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