Author = Tababaei nasab, Seyed Mohammad
The Brand Placement Model using Grounded Theory approach

Volume 7, Issue 4, February 2018, Pages 157-172


sayyed mohammad tabatabaee nasab; Samira Madani; Tahereh Ashrafi

Customer Value Co-creation Behavior and its influence on Customerization Capability

Volume 4, Issue 3, May 2014, Pages 89-106

sima hadadian; seyed mohammad tabatabaee nasab

Investigating The Impact of Brand Extension Success Drivers on Consumers’ Behaviour

Volume 4, Issue 4, May 2014, Pages 167-180

Zohreh Mohammad nabi; Seyed Mohammad Tababaei nasab; Seyed Mohammad Tababaei nasab