New Marketing Research Journal - Articles List

Author = shahtahmasbi, esmaeil

Market Orientation and the New Product Performance: Investigating the Moderating Role of ‎Managerial Social Ties and the Customer’s Implicit Need

Volume 9, Issue 4, May 2020, Pages 97-114

10.22108/nmrj.2020.118679.1837

esmaeil shahtahmasbi; sajad mazarei; Fatemeh Lalehzar

New Marketing Research Journal

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