The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers

Volume 14, Issue 1, June 2024, Pages 21-44

10.22108/nmrj.2024.139450.2978

Milad Javadi; Kambiz Heidarzadeh; Mohammad Ali Abdolvand; Mohammad Hassan Behzadi

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Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers

Volume 12, Issue 2, September 2022, Pages 43-66

10.22108/nmrj.2022.128760.2447

Matineh Fathali; Kambiz Heidarzadeh Hanzaee; Rouhollah Zaboli; Mohsen Khounsiavash

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Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior

Volume 10, Issue 4, December 2020, Pages 99-126

10.22108/nmrj.2020.122722.2108

Mojdeh Aflaki Jobeni; Kambiz Heidarzadeh; Rouhollah Zaboli; Mohammad Hassan Behzadi

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Identification of Dominant Customer Behavior Patterns among different Sectors over Time (Case Study: Ansar Bank)

Volume 8, Issue 4, April 2019, Pages 149-165

10.22108/nmrj.2019.109137.1575

Iman gharib; Abbas Toloie; Kambiz Heidarzadeh; Reza Radfar

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The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising

Volume 8, Issue 3, January 2019, Pages 99-118

10.22108/nmrj.2019.100898.1021

Sara Shakeri; Kambiz Heidarzadeh; Farhad Ghaffari

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The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles

Volume 1, Issue 3, December 2011, Pages 1-26

Mirahmad Amirshahi; Kambiz Heidarzadeh; Fatemeh Dabestani

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