The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks

Volume 12, Issue 3, December 2022, Pages 133-152

10.22108/nmrj.2022.134116.2723

Manijheh Haghighinasab; Maedeh Ghasemi

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Assessing the Brand Positioning of Cosmetic Products from the Consumers’ Perspective by Using the Perceptual Map Technique

Volume 10, Issue 4, December 2020, Pages 151-172

10.22108/nmrj.2020.122898.2114

Manijeh Haghighinasab; Razieh Kamyabi

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Explaining the Relationship between the Perceived Value of Customers of Luxury Car Brands and their Purchasing ‎Behavior in Tehran

Volume 10, Issue 2, September 2020, Pages 43-62

10.22108/nmrj.2020.120942.1991

Bahareh Abedin; manijheh haghighinasab; seyed somayeh Hosseini

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The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran

Volume 6, Issue 1, June 2016, Pages 23-38

10.22108/nmrj.2016.20652

Manijeh Haghighi Nasab; Hamid Reza Yazdani; fatemeh davarpanah Kiasaraei

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The effect of marketing-mix efforts and corporate image on brand equity in the IT software sector

Volume 2, Issue 4, March 2013, Pages 182-195

Saghar Rafiei; manijeh haghighi nasab; Hamid reza Yazdani

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