The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products

Volume 9, Issue 2, September 2019, Pages 129-148

10.22108/nmrj.2019.115999.1675

Mahmood Hassanzade; Hamid Khodadad Hossaini; Asghar Moshabaki; Parviz Ahmadi

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Influencing Factors in Attitudes towards Homogeneous Brand Extension the Case of: Shirin Asal Company

Volume 8, Issue 1, May 2018, Pages 21-34

10.22108/nmrj.2018.100221.0

mohammadreza adibpour; shahram ferdosi; asghar moshabaki

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• PDF 991.06 K

Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran)

Volume 7, Issue 2, August 2017, Pages 1-16

10.22108/nmrj.2017.21795

Sayed Hamid Khodadad Hosseini; Asghar Moshabaki; Fatemeh Molaei

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Factors affecting the hedonic values purchases through Instagram

Volume 6, Issue 2, September 2016, Pages 18-1

10.22108/nmrj.2016.20663

Gholamreza Atiyehkar; Asghar Moshabaki; Abdolah Naami

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Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university)

Volume 5, Issue 1, June 2015, Pages 169-182

Asqar moshabaki; Hamid khodadad hosseini; mojtaba karimian

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Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity

Volume 2, Issue 1, June 2012, Pages 1-24

Soheila Khoddami; Seyed Hamid Khodadad Hoseini; Asghar Moshabaki; Adel Azar

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• PDF 370.87 K