Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach

Volume 12, Issue 1, June 2022, Pages 69-88

10.22108/nmrj.2021.130039.2519

Manijeh Bahrainizad; Marjan Asar; Majid Esmailpour

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Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background

Volume 10, Issue 3, September 2020, Pages 81-104

10.22108/nmrj.2020.119974.1943

Esmate Ahmadi; manijeh bahrainizadeh; Majid Esmaeilpour

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The Effect of Electronic Word-of-Mouth (E-WOM) on Consumers Behavioral Responses (A Study of Instagram Users)

Volume 9, Issue 2, September 2019, Pages 195-218

10.22108/nmrj.2019.116034.1664

Majid Esmaeilpour; Donya Kabirifard

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The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City)

Volume 7, Issue 4, February 2018, Pages 57-76

10.22108/nmrj.2018.106183.1392

majid esmaeilpour; Amrollah Sayadi; Marziye Delvari; Solmaz Mousavi

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Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising

Volume 7, Issue 1, May 2017, Pages 1-22

10.22108/nmrj.2017.21448

Majid Esmaeilpour; Manizheh Bahrainizad; Koorosh Zarei

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Investigating the effect of dimensions of organizational approaches on new product success through variables of customer knowledge management and market knowledge

Volume 6, Issue 3, January 2017, Pages 87-108

10.22108/nmrj.2016.21074

Majid Esmaeilpour; Manijeh Bahrainizad; HosseinAli Ghaedi

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The Impact of Social Responsibility and Corporate Image on Brand Equity

Volume 6, Issue 1, June 2016, Pages 79-94

10.22108/nmrj.2016.20655

Majid Esmaeilpour; Sahebeh Barjoei

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Study the Effect of Sources of Manufacturing Companies on the Achievement of the Objectives of the Trade Exhibition: Case Study at the International Exhibition of Bushehr City

Volume 5, Issue 3, January 2016, Pages 161-182

Manijeh Bahrainizadeh; Majid Esmaeilpour

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Studying the effect of customer relationship management on the quality dimensions of relationship, from the perspective of the Iran insurance industry customers

Volume 5, Special Issue, December 2015, Pages 29-44

Maryam Saadat Alizadeh; Majid Esmaeilpour; Majid Esmaeilpour

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Studying the Influence of Market Orientation on Job Attitude The Case of Commercial Banks in Bushehr

Volume 2, Issue 1, June 2012, Pages 149-166

Manijeh Bahrainizadeh; Majid Esmailpour; Eesa Shahniaee

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