D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry

Volume 12, Issue 4, March 2023, Pages 91-112

10.22108/nmrj.2023.135031.2756

Atosa Sahafzadeh; Mohammad Haghighi

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The effect of the aspects of word of mouth advertising on students’ purchase preference with concentration on adjusting role of modernism of consumer (Case Study: Mobile phone productions of SONY firm)

Volume 4, Issue 4, May 2014, Pages 21-42

asma soltaninezad; hossein khanifar; mohammad haghighi; nima soltaninezad

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Evaluation of factors affecting customer satisfaction in the restaurant industry. Case study: Boof restaurant chain

Volume 4, Issue 3, May 2014, Pages 75-88

ali dorosti; seyyed abolghasem mira; mohammad haghighi

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Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat

Volume 3, Issue 2, September 2013, Pages 135-156

Mohammad Reza Parsafard; Marzieh soltani; Hamzeh Mohammadi; Mohammad Rahim Esfidani; Mohammad Ali Haghighi

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Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers

Volume 2, Issue 4, March 2013, Pages 44-62

Mohammad Haghighi; Hassan Hossainee; Hamed Asgaryeh Ahari; Abolfazl Arian; Ali Darikndeh

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