A Comparative Comparison of Brand Strength of Car Companies According to the Customer’s Dominant Logic, Through Brand Relationship Mapping (Case Study: Iranian, Chinese and Korean Carmakers)

Volume 8, Issue 3, January 2019, Pages 79-98

10.22108/nmrj.2019.102195.1125

Mozhgan Mirzaee; mostafa ghazizadeh; mohammad saleh torkestani

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Identifying the Relationship between Sociability Features of Sellers, Store Interior and Impulse Buying Behavior of Customers (Case Study: Shahrvand Chain Stores in Tehran)

Volume 7, Issue 1, May 2017, Pages 75-92

10.22108/nmrj.2017.21452

leila shahpouri; Naser Yazdani; Mostafa ghazizadeh

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Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry)

Volume 4, Issue 4, May 2014, Pages 125-142

Mahdi Goharpad; Mahdi Bashiri; Somayeh Karimi; Mahdi Bashiri; Mostafa Ghazizadeh

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Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat)

Volume 3, Issue 3, January 2014, Pages 75-94

hossein reisi; hamed daneshkhahi; Ahmad Sardari; Mostafa Ghazizadeh

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Tendency to Message Delivery in Internet Viral Marketing

Volume 1, Issue 3, December 2011, Pages 219-236

Mostafa Ghazizadeh; Ahmad Sardari; Seyyed Reza Shojaee; Mehdi Samizadeh

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• PDF 307.87 K