Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising

Volume 9, Issue 1, May 2019, Pages 125-144

10.22108/nmrj.2019.116155.1676

Zahra Kashanizadeh; mohamad rahim esfidani; masoud Keimasi; Mitra Manavi Rad

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Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network

Volume 7, Issue 4, February 2018, Pages 23-40

10.22108/nmrj.2017.102899.1171

Mohamad rahim Esfidani; Mohsen Nazari; mohammad aghaei; Hamed Abdolali

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Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method

Volume 6, Issue 1, June 2016, Pages 39-58

10.22108/nmrj.2016.20653

Masoud Keimasi; Mohammadrahim Esfidani; Amirbahman Esmailiyan

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Investigating effects of self-esteem, self-expression and product hedonism on brand love and brand jealousy and their consequences

Volume 5, Issue 4, March 2016, Pages 1-20

Soheil Nejat

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Investigation of social shopping for fashion in apparel market of Tehran

Volume 4, Issue 2, September 2014, Pages 173-190

Maryam Karimi Davijani; Mohsen Nazari; Mohsen Nazari; MohammadRahim Esfidani

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Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat

Volume 3, Issue 2, September 2013, Pages 135-156

Mohammad Reza Parsafard; Marzieh soltani; Hamzeh Mohammadi; Mohammad Rahim Esfidani; Mohammad Ali Haghighi

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