Barriers and Crucial factors affecting Iranian consumer mind during online shopping

نویسندگان

چکیده

E-commerce has made life simple and innovative of individuals and groups consumer Behavior in online shopping is different from the physical market where he has access to see the product. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Iran. Primary data was collected through the questionnaire survey and by emails from personal contacts in two major cities of Iran. Price, time saving and convenience were identified as important factors which lead to certain buying behavior in online shopping.

کلیدواژه‌ها


عنوان مقاله [English]

Barriers and Crucial factors affecting Iranian consumer mind during online shopping

نویسندگان [English]

  • Jaleh farzaneh Hassanzadeh
  • Habibollah Doaei
چکیده [English]

E-commerce has made life simple and innovative of individuals and groups consumer Behavior in online shopping is different from the physical market where he has access to see the product. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Iran. Primary data was collected through the questionnaire survey and by emails from personal contacts in two major cities of Iran. Price, time saving and convenience were identified as important factors which lead to certain buying behavior in online shopping.

کلیدواژه‌ها [English]

  • Consumer Behavior
  • E-commerce
  • online shopping in Iran
  • e
  • commerce
  • Trust