E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry

نویسندگان

چکیده

Abstract
Airlines brands are getting new identities in the electronic age. Because of growing new technologies like internet, there will be new strategic opportunities for airline companies to position their brand. On the other hand, Religious Tourism's Industry has a sustainable market in Iran, because of cultural issues. A lot of passengers prefer to do their religious travels with an airline company. Religious tourism, with its cultural nature provides airlines with strategic opportunities. E-Brand can play an important role in this regard. In this paper we review some these opportunities and challenges. This paper is a descriptive comparative that wrote by investigating a variety of books and papers. The results show if an airline company likes to survive in the changing world, it should change its brand identity toward an E-Brand.

کلیدواژه‌ها


عنوان مقاله [English]

E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry

نویسندگان [English]

  • Hossein Rezaei Dolatabadi
  • Majid Mohammad shafiee
  • Arash Shahin
  • Ali Sanayei
چکیده [English]

Abstract
Airlines brands are getting new identities in the electronic age. Because of growing new technologies like internet, there will be new strategic opportunities for airline companies to position their brand. On the other hand, Religious Tourism's Industry has a sustainable market in Iran, because of cultural issues. A lot of passengers prefer to do their religious travels with an airline company. Religious tourism, with its cultural nature provides airlines with strategic opportunities. E-Brand can play an important role in this regard. In this paper we review some these opportunities and challenges. This paper is a descriptive comparative that wrote by investigating a variety of books and papers. The results show if an airline company likes to survive in the changing world, it should change its brand identity toward an E-Brand.

کلیدواژه‌ها [English]

  • E-Brand
  • Information and Communication Technologies
  • Religious Tourism's Industry
  • Religious Tourism's Industry
  • Religious Tourism's Industry
  • Religious Tourism's Industry
  • Religious Tourism's Industry
  • Religious Tourism's Industry
  • Religious Tourism's Industry
  • Religious Tourism's Industry
  • Religious Tourism's Industry
  • Religious Tourism's Industry
  • Religious Tourism's Industry
  • Religious Tourism's Industry
  • e
  • Religious Tourism's Industry
  • Brand
  • Airline Companies
  • Religious Tourism's Industry
  • Aviation Industry